用当地年轻人的视角观察当地消费习惯,TBWA在“上山下乡观中国”活动中发现了很多不一样的现象,揭示了品牌在二、三级市场的不同机会。不同的经济环境形成不同的品牌表现相较于城市的个性,我们对于人的特性更感兴趣。人的特性和他周围城市的环境影响是息息相关的。我们主要接触的是二、三级市场的年轻人,他们的兴趣、价值观和 Using local young people’s perspectives to observe local consumption habits, TBWA found a number of different phenomena in its activities such as “going to the countryside and going to the countryside” and revealed different opportunities for brands in the secondary and tertiary markets. Different economic environment to form a different brand performance Compared to the city’s personality, we are more interested in the characteristics of people. Human characteristics and the environmental impact of the surrounding cities are closely linked. Our main contact with young people in the secondary and tertiary markets, their interests, values ​​and