我国零售业WTO过渡期在2004年12月11日结束后,随着国外零售巨头的大举进入,再加上我国零售业自身的不成熟,必将给我国零售业带来前所未有的挑战。如何在激烈的竞争的环境中增强竞争能力,实行纵向整合不失为我国零售业的一个明智的选择,整合能给企业带来诸如规模经济、知识共享等等好处,但在整合的过程中,要明确企业必须进行整合的几项基本内容以及在整合中可能遇到的问题。 After the transitional period of China’s WTO in the retail industry ended on December 11, 2004, with the massive entry of foreign retail giants and the immaturity of China’s retail industry, it is bound to bring unprecedented challenges to the retail industry in China. How to enhance competitiveness in a fiercely competitive environment and to implement vertical integration is a wise choice for China’s retail industry. The integration can bring benefits such as economies of scale and knowledge sharing to enterprises. However, in the process of consolidation, it is necessary to make clear Several basic elements that businesses must integrate and what problems they may encounter in consolidation.