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加入WTO已经三个多月了,中国的广告界似乎风平浪静,业内人并没有强烈地感受到“狼来了”的畏惧和刺激,最近看了一些资料,里面的一组数据使笔者感慨良多,思绪万千。根据2001年中国广告协会提供的统计数据,去年800亿元的广告营业额中,只有5％来自跨国公司,而95％来自本土企业另据中央电视台提供的数据显示,去年该台50多亿元的广告经营额中,实力媒体、传立媒体以及电通等跨国
It has been more than three months since China’s accession to the WTO. The advertising industry in China seems calm and the industry people do not feel the fear and excitement of the wolf. Recently, I read some information and the data in the book give me a lot of feeling ,I have many thoughts. According to the statistics provided by the China Advertising Association in 2001, only 5% of the advertising revenue of 80 billion yuan last year came from multinational corporations and 95% came from local enterprises According to the statistics provided by CCTV, last year the station exceeded 5 billion yuan Of the advertising business, the strength of the media, media and other media and other transnational