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当今世界各国注重文化建设,积极促进名人文化产业发展;我国现代化建设处于经济发展方式转变、文化消费快速增长、城镇功能转型时期,文化事业和文化产业发展迎来了重要的战略机遇期。拥有丰富名人资源的城市,弘扬名人文化,开发名人文化资源,发展名人文化产业,对于传承城市文脉,提升城市文化品位和城市知名度、美誉度;对于转变经济发展方式,调整经济结构,培育新的经济增长点,促进城市“两型社会”建设;对于扩大城市对外交流与合作,提升城市文化软实力和综合竞争力;对于满足人民群众的文化需求,保障和改善文化民生,加快城市现代化建设步伐具有重要的意义。
At present, all countries in the world pay attention to cultural construction and actively promote the development of the celebrity culture industry. China’s modernization drive is in an important strategic period of transition in the mode of economic development, rapid growth of cultural consumption and transformation of urban functions, and development of cultural undertakings and cultural industries. Cities with rich celebrity resources promote celebrity culture, develop celebrity cultural resources, develop celebrity cultural industries, and pass on the urban cultural heritage to enhance the city’s cultural taste and reputation and reputation in the city; to change the mode of economic development, readjust the economic structure and cultivate new Of the economic growth point, to promote the construction of urban “two-oriented society”; to expand the city’s foreign exchange and cooperation and enhance the urban cultural soft power and comprehensive competitiveness; to meet the cultural needs of the people, protect and improve the cultural and livelihood of the people, accelerate the city The pace of modernization is of great significance.