2003年夏天的啤酒大战与往年不同,一些企业在消夏的啤酒中增加了苦瓜的成分,新上市的苦瓜啤酒让厂家尝到了一些“甜头”。湖南某啤酒厂厂长尹秀生在苦瓜啤酒一上市就看好它,开始迅速策划本厂的苦瓜系列啤酒。他们在自己的啤酒标签上标注上“长期饮用,可促进机体代谢,调节贫血,降低人体内血脂,具抗癌抗衰老之功效”;另外一品种啤酒也打出“除 The beer battle in the summer of 2003 was different from previous years. Some companies added bitter gourd ingredients to summer beer, and the newly-listed bitter gourd beer allowed manufacturers to taste some “sweetness”. Yin Xiusheng, director of a certain brewery in Hunan, was optimistic about the bitter gourd beer as soon as he was listed, and began to quickly plan its bitter gourd beer series. They marked on their own beer labels: “Long-term drinking can promote metabolism, regulate anemia, reduce blood lipid levels in the body, and have anti-cancer and anti-aging effects.” Another type of beer has also been produced.