服务是一种无形的产品,是维系品牌与顾客关系的纽带,随着产品同质化程度的不断加剧,缔造优质的品牌服务体系,为顾客提供满意的服务越来越成为企业差异化品牌战略的重要武器。在全美大型公司的一次评比中发现,在整体销售业绩相当的前提下,顾客服务做得好的那些公司顾客的忠诚度 Service is an intangible product. It is the bond that sustains the relationship between the brand and the customer. With the increasing degree of product homogeneity, the establishment of a high-quality brand service system and the provision of satisfactory services to customers are increasingly becoming the brand strategy for enterprise differentiation. The important weapon. In one appraisal of large companies across the United States, it was found that the loyalty of the customers of those companies that have done a good job of customer service under the premise of an overall sales performance