【案例摘要】本案例是由西格里集团委任蓝色光标机构为其公关代理机构。协同西格里集团中国公关部共同规划和实施的。西格里集团刚进入中国市场时,没有任何报道,几乎没有任何认知。针对这种情况,西格里集团中国区公关部制定了针对行业类媒体与大众财经类媒体两套不同的策略。经过长达一年的沟通使得媒体对西格里有了充分的 [Case Summary] In this case, the Blue Cursor Institution was appointed by SGL Group as its public relations agency. Collaborative SGL Group China Public Relations jointly planned and implemented. SGL Group just entered the Chinese market, there is no report, almost no understanding. In response to this situation, the SG Group’s PR department in China has formulated two different strategies for the industry media and mass media. After a year of communication, the media has made full use of SGL