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广义上的群众文化指的是人们职业之外的,自我参与、自我娱乐、自我开发的一种社会性文化,其主要内容是广大人民群众开展的文化娱乐活动,其目的是满足群众的精神文化需求。美术活动不仅单纯地属于文化娱乐活动范畴,其作为群众文化活动的重要组成部分,在满足广大群众精神文化生活需求的同时,还有自我开发、自我提升的优势作用,其在群众文化当中有着不可或缺的重要作用。伴随着人们精神文化需求的提升,群众文化中美术活动的内涵也在相应地加深,其形式也在不断地丰富,以便更好地服务于广大群众。本文对群众文化中的美术活动形式、美术活动在群众文化活动中的重要作用及其组织和开展方式等三方面做了浅谈。
In a broad sense, the mass culture refers to a kind of social culture outside the occupation, self-participation, self-entertainment and self-development. The main content is the cultural and recreational activities carried out by the broad masses of the people. Its purpose is to satisfy the spiritual culture of the masses demand. As an important part of mass cultural activities, fine arts activities not only belong to the category of cultural and recreational activities, but also have the predominant function of self-development and self-improvement while meeting the needs of the masses in spiritual and cultural life. Or lack of important role. With the improvement of people’s spiritual and cultural needs, the connotation of art activities in the mass culture is also correspondingly deepened, and its forms are continuously enriched in order to better serve the masses. This article discusses the important forms of art activities in the mass culture and the mass activities of the art activities in the mass culture, as well as the ways in which they are organized and carried out.