我们可以把长尾理论浓缩为简单的一句话:我们的文化和经济重心正在加速转移,从需求曲线头部的少数大热门(主流产品和市场)转向需求曲线尾部的大量利基产品和市场。在一个没有货架空间的限制和其他供应瓶颈的时代,面向特定小群体的产品和服务可以和主流热点具有同样的经济吸引力。但唯有所有人购买、使用或以其他方式分享这些新利基产品,选择空间的大爆炸才会转化为一种经济和文化力量。上述一切的发生全都少不了一个至关重要 We can condense long tail theory into a simple sentence: Our culture and economic focus are shifting away from the niche products and markets that are moving away from the few hot favorites (mainstream products and markets) at the head of the demand curve to the tail of the demand curve. In an era of no shelf space constraints and other supply bottlenecks, products and services targeted to a particular niche can be equally financially attractive as mainstream hot spots. But unless all people buy, use, or otherwise share these new niche products, the Big Bang in Choosing Space can translate into an economic and cultural power. All of these things are unavoidably essential