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网络新闻受众具有善变和挑剔的特点,而随着网络技术和网络媒体的快速发展,网络新闻受众有了丰富的信息获取渠道和通过多种渠道获得信息的能力。目前,网络新闻受众在信息获取的过程中已经不再依靠某个单一途径,而是已经充分了解了不同传播渠道的传播特点和优势,并在此基础上形成了根据需求选择信息获取渠道的基本能力。现如今,与西方发达国家相比,我国网络体育原创报道还存在一定的问题。
With the rapid development of network technology and online media, the audience of Internet news has rich information acquisition channels and the ability to obtain information through multiple channels. At present, the network news audience no longer rely on a single approach in the process of obtaining information, but already fully understand the characteristics and advantages of the different communication channels, and on this basis, they form the basis for choosing information acquisition channels according to their needs ability. Nowadays, compared with the developed countries in the west, there are still some problems in the original coverage of online sports in China.