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旅游商品是区域旅游经济发展的重要组成部分,同时也是衡量一个区域旅游经济发展情况的主要前提。由于河南省旅游商品经济的发展比较落后,应对旅游区域的发展规划、商品研发设计、销售管理等进行有效提升,为了有效促进河南省旅游商品经济发展,就需要进一步加强旅游布局规划,从而使得旅游商品经济发展更有秩序;因此,加强研发设计,可有效提高旅游商品的吸引力;加强对旅游业的管理,可提高旅游商品的可信度,从而使得旅游商品的信誉度提高,使游客放心,愿意买与敢买。本文主要对河南省旅游商品开发过程中存在的问题进行分析,从而对河南省旅游商品经济发展提出有效的发展策略,为后期研发提供有效的参考。
Tourism goods is an important part of regional tourism economic development, but also the main prerequisite for measuring the development of tourism economy in a region. Due to the relatively backward development of tourism commodity economy in Henan Province, it is necessary to effectively improve the development planning, product R & D and sales management of tourism areas. In order to effectively promote the economic development of tourism commodities in Henan Province, tourism layout planning needs to be further strengthened to make tourism Therefore, strengthening the R & D and design can effectively enhance the attractiveness of tourist products. Strengthening the management of tourism can increase the credibility of tourist products so as to increase the credibility of tourist products and make tourists feel relieved , Willing to buy and dare to buy. This article mainly analyzes the existing problems in the process of Henan tourism product development, and puts forward an effective development strategy for the development of tourism commodity economy in Henan Province, which provides an effective reference for later research and development.