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随着新媒体的快速发展,新闻领域不断呈现出新的传播方式。在微传播渐成主流传播态势下,微新闻本体形态呈现碎片化、生活化特征,传播形态呈现无中心、交互式、多层级特点,表达形态呈现个性化、可视化趋势。微传播时代的微新闻,处于聚合裂变的状态,呈现着“微机”四伏、纷繁复杂的传播局面。在微传播下,微新闻的要素形式和存在形态在持续融合中重构,在不断重构中变化。微传播时代,用户体验成为传播的焦点,精准对接用户需求,成为微新闻表达的关键。同时,微新闻也存在不容忽视的问题。
With the rapid development of new media, new ways of communication have been constantly presented in the field of news. With the spread of micro-media into the mainstream, the micro-news ontology has the characteristics of fragmentation and life. The modes of communication have no center, interactive and multi-level characteristics, and the expression patterns are characterized by personalization and visualization. Micro-communication era of micro-news, in the state of polymerization fission, showing a “microcomputer ” four-volt, complicated situation of communication. Under the micro-dissemination, the elements and forms of micro-news are reconstructed in continuous integration and changed in constant reconstruction. Micro-propagation era, user experience has become the focus of communication, precision docking user needs, become the key to micro-news. At the same time, micro-news also has problems that can not be ignored.