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旅游业的高速发展使得旅游市场中的“非和谐”现象日益严重,欺诈游客现象盛行,但是由于游客消费者惰性的存在使得游客鲜有投诉,这是法律制度不健全、游客主权意识不强、消费心理机能以及旅游企业的短视经营造成的。本文分析了游客消费者惰性产生的原因及其危害,然后提出必须切实加强法制监管、行业监管、舆论监管和企业内部监管,维护游客的合法权益,有效克服游客消费者惰性,营造“和谐”的旅游市场环境。
The rapid development of tourism makes the phenomenon of “non-harmony” in the tourism market worsening day by day, and the phenomenon of cheating tourists prevails. However, due to the inertia of tourists, tourists rarely complain. This is because the legal system is not perfect and the sense of tourist’s sovereignty is not Strong, consumer psychology and tourism enterprises caused by the operation of short-sighted. This paper analyzes the causes and hazards of tourists’ inertia, and then proposes that we must effectively strengthen the supervision of the legal system, industry regulation, public opinion regulation and internal control, safeguard the legitimate rights and interests of tourists, effectively overcome the inertia of tourists, and create a harmonious "The tourism market environment.