新消息报是宁夏第一份都市报,报社多项重要指标居宁夏报界或媒体首位,已成为宁夏日报报业集团的经济支柱和自治区十大企业品牌之一。随着竞争的加剧,同城报业已形成了报业竞争的态势。如何在与竞争对手的博弈中争取主动,占据有利地位,需要驾驭市场的正确策略、不断创新的思路。在这种背景下,新消息报只有合理定位报纸的内容和形式,调整经营理念,引入竞争策略,才能在市场中占有一席之地。 The new news newspaper is the first metropolitan newspaper in Ningxia. The newspaper’s many important indexes are among the top of the press or media in Ningxia. It has become the economic pillar of Ningxia Daily Newspaper Group and one of the top 10 corporate brands in the autonomous region. As the competition intensified, the city newspaper industry has formed a newspaper competition situation. How to take the initiative in the game with competitors, occupy a favorable position, you need to control the market the correct strategy, innovative ideas. In this context, the new message only by a reasonable positioning newspaper content and form, adjust the business philosophy, the introduction of competitive strategy, in order to gain a place in the market.