2006年2月,中央电视台推出由胡玫执导的45集连续剧《乔家大院》,引起了电视专家、史学专家、风俗专家的关注。笔者认为研究这一艺术新作,分析它取得成功的原因,对我国电视剧事业的发展是有益的。一、魅力来自艺术真实45集电视连续剧《乔家大院》,说的是清朝中后期在中国的商业活动中占有突出地位的晋商的故事 In February 2006, CCTV introduced the 45-episode drama Qiao Courtyard, directed by Hu Mei, arousing the concern of television experts, historians and custom experts. I believe that the study of this new art, analysis of the reasons for its success, the development of China’s television drama is beneficial. First, the charm comes from the true art of 45 sets of TV series “Joe Courtyard”, said the late Qing Dynasty commercial activities in China’s prominence of the story of Shanxi Merchants