近年来,中考语文试卷中广告、标语类试题频频出现。这类试题,表面上是考查学生读写广告、标语这种应用性文字的能力,实际上是检测考生的综合素质(包括语文知识的积淀和开展语文课外活动的成效)。品读、撰写优秀的广告词和标语,对规范自己的道德行为、优化人格修养、提高写作水? In recent years, examination questions in advertisements and placards have appeared frequently in the Chinese examination papers for Chinese examinations. Such questions are on the surface the ability to examine students’ literacy and placards as applied words. They are actually testing the overall quality of candidates (including the accumulation of language knowledge and the effectiveness of language extracurricular activities). Read and write excellent advertisements and slogans to regulate their moral behavior, optimize their personality and improve their writing skills.