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本文从农产品营销渠道系统观念演变入手 ,结合我国实际分析了以生产和商业批发市场为中心的垂直一体化的农产品营销渠道系统模式和多渠道营销系统模式创新的问题和措施。
This article starts from the evolution of the system concept of agricultural product marketing channels and analyzes the problems and measures of vertical integration of agricultural product marketing channel system mode and multi-channel marketing system model innovation centered on production and commercial wholesale market.