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2013年12月4日,工信部发布了3张4G牌照,标志着我国的4G进入了实质性推进阶段。面对竞争环境的风云变化,未雨绸缪,尽早研究4G可能带来的影响并有针对性采取措施,是电视媒体抓住机遇迎接挑战的不二选择。迎接挑战一种新的技术形态的诞生,必然带来相关领域的变革。4G的出现也不例外,它必将给电视媒体带来一系列的挑战。1.4G将造成外部环境的高度不确定性4G将不仅改变人们的通信和社交方式,而且改变人们的思维和行为方式。这将进一步增加外部环境的不确定
On December 4, 2013, the Ministry of Industry and Information Technology released three 4G licenses, marking China’s 4G has entered a substantive phase of development. Facing changes in the competitive environment and planning ahead of time, it is the best choice for television media to seize the opportunity and meet the challenges as soon as possible to study the possible impact of 4G and to take targeted measures. To meet the challenge The birth of a new technological form will inevitably bring about changes in related fields. The emergence of 4G is no exception, it will certainly bring a series of challenges to the television media. 1.4G will create a highly uncertain external environment 4G will not only change people’s communication and social ways, but also change people’s thinking and behavior. This will further increase the uncertainty of the external environment