消费需求是国民经济持续稳定发展的原动力。消费不但能利用投资对国民收入的乘数作用促进经济增长,还可以调整产业结构,促进产业结构优化。1998年以来刺激内需是我国经济活动的重点,在内需中居民消费是重点,零售消费是居民消费不可缺少的部分。世界商业对经济增长的贡献是10%～ Consumer demand is the driving force behind the sustained and steady development of the national economy. Consumption can not only make use of the multiplier effect of investment on national income to promote economic growth, but also adjust the industrial structure and promote the optimization of industrial structure. Stimulating domestic demand since 1998 is the focus of our economic activities. Resident consumption is the key point in domestic demand. Retail consumption is an indispensable part of residents’ consumption. The contribution of world commerce to economic growth is 10% ~