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一、引言平遥和丽江是1997年中国第一批入选世界文化遗产的古城,其后两座古城的旅游发展红红火火(表1),成为学者研究的典型案例。本文主要是对两座古城旅游发展中政府行为进行比较,总结它们成功的经验和存在的不足,这有利于政府指导古城旅游的进一步发展,对其他旅游地的发展也有一定的借鉴意义。世界旅游组织研究报告认为,在发展旅游业的过程中政府至少应履行立法、规划、协调与投资四方面的职能。尽管目前已经有研究开始关注旅游业中政府行为,但是对其研究内容较为分散,主要是从宏观上确定政府在旅游发
I. INTRODUCTION Pingyao and Lijiang were the first cities in China to be listed into the world cultural heritage in 1997, and the tourism development of the two ancient cities is booming (Table 1). This has become a typical case study of scholars. This article is mainly to compare the two ancient city tourism development government behavior, summarizes their successful experience and existing problems, which is conducive to the government to guide the further development of tourism in the ancient city, the development of other tourist places also have some reference. According to the study by the World Tourism Organization, the government should at least perform the functions of legislation, planning, coordination and investment in the development of tourism. Although studies have begun to pay close attention to the behavior of the government in the tourism industry, its research content is relatively fragmented.