新闻的职能是以报道事实的魅力和观点的鲜明性去感染读者,组织和影响舆论,交流思想。标题具有揭示、评价新闻内容的作用,是对新闻内容即新闻基本事实与中心思想的高度概括与浓缩。因而,标题必须言之有物,要有内容,切忌空泛、笼统,这是一条重要的原则,一条重要的制作技巧。对于这一点,毛泽东同志历来十分强调。比如,在1948年秋,华北解放区召开了一次中等教育会议。9月10日新 The function of news is to infect readers with the charm of facts and the vividness of opinions, organize and influence public opinions and exchange ideas. The title has the function of revealing and evaluating news content, which is a highly generalization and concentration of the news content, that is, the basic fact of the news and the central idea. Therefore, the title must have something to say, have content, should not be empty, general, this is an important principle, an important production skills. For this reason, Comrade Mao Zedong has always stressed. For example, in the autumn of 1948, a conference on secondary education held in the liberated areas of North China. September 10 new