随着科技的发展和人们生活水平的提高,新媒体已经成为人们生活中不可或缺的部分,而大学生又是新媒体产品使用的领军人物。新媒体的出现,对当代教育方式也具有革新作用。大学生思政教育不能依靠课堂教学,应当通过社会生活对大学生的影响来进行渗透和浸润,因此,利用新媒体进行大学生思政教育既符合生活规律,又适应时代潮流。 With the development of science and technology and the improvement of people’s living standard, new media has become an indispensable part of people’s lives, and college students are also leaders in the use of new media products. The emergence of new media also has an innovative role in contemporary educational methods. Therefore, using the new media to carry out ideological and political education for college students accords with the law of life as well as the trend of the times.