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抗战时期,众多的戏剧界知名人士在桂林积极组建戏剧社宣传抗日,在全国引起了巨大的反响。桂林的爱国戏剧运动的蓬勃发展,与戏剧界成功运用报刊广告的宣传密切相关。此时期的桂林爱国戏剧广告将抗日作为主题,精心设计编排感染力强的广告方案与排版方式,在宣传抗日剧目的同时,为发动群众支持抗战起到了十分重要的作用。同时,爱国戏剧社还利用广告这种形式为抗战募捐、筹资、慰劳军人、服务同胞,并与重庆、延安的抗战戏剧文化运动形成了呼应,为大后方的全面抗战做出了重要的贡献。
During the war of resistance against Japan, a large number of celebrities in the theater actively organized drama clubs to propagate anti-Japanese in Guilin, arousing great repercussions across the country. The vigorous development of the patriotic drama movement in Guilin is closely related to the success of the drama industry in promoting the use of newspaper advertisements. In this period, Guilin patriotic theater advertisement regards anti-Japanese as the theme, elaborately arranges and infects the highly-infective advertising plan and typesetting style, and plays an important role in mobilizing the masses to support the war of resistance while propagating the anti-Japanese repertoire. In the meantime, Patriotic Drama Club also made use of advertisements to solicit donations, raise funds, soothe servicemen and serve their compatriots in the form of advertisements. It also echoed the Anti-Japanese Theater and Cultural Movement in Chongqing and Yan’an and made important contributions to the all-out war of rear area.