知名度、信任度和美誉度是职业学校专业建设上水平、上档次,形成鲜明职业特色,树立品牌形象的重要标志,是专业建设高需求、高质量、高效益综合特征的具体表现,是增强办学活力,赢得企业、社会信任,提高声誉的保证。一、专业建设信任度、知名度和美誉度的基本内涵首先要弄清楚“三度”的基本内涵。信任度是指社会及公众对职业学校的认识程度。包括在所在地区是否具有一定的可靠性和吸引力,在社会上的认可程度和公众的 Fame, trust and reputation are the important symbols of professional construction in vocational schools, which are characterized by high level, high grade, distinctive professional features and brand image. They are the concrete manifestation of the professional construction of comprehensive features with high demand, high quality and high benefit, Vitality, win business, social trust, improve the reputation of the guarantee. First, the professional construction of the basic concepts of trust, popularity and reputation First of all, we must clarify the “three degrees” of the basic connotation. Degree of trust refers to the public and the general public’s understanding of vocational schools. Including whether there is a certain degree of reliability and attractiveness in your area, the degree of social recognition and the public’s