现代商标技术的产生可以追溯到１８世纪，那时商标首次出现在爱尔兰Guinness品牌的瓶装淡色啤酒和烈性啤酒，以及法国生产的葡萄酒和甜酒的酒瓶包装上。后来，罐装食品的加工使商标的应用以极快的速度蔓延开来。２０世纪２０年代，３M公司开发出不透明胶带和玻璃胶纸，导致各种 Modern mark technology dates back to the 18th century, when the mark first appeared on bottles of ale and pint of Guinness in Ireland and bottles of French-made wines and liquors. Later, the processing of canned food allowed the application of the mark to spread at an extremely rapid rate. In the 1920s, 3M developed a series of opaque tapes and glass tapes