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Tony Fernandes1 understands the risks and rewards of breaking the rules.Three years ago,at the age of 36,he quit as vice president of Warner Music Group2inSoutheastAsiaandpurchased,withthreepartners,MalaysianairlineAirAsia3.AsCEO(Chiefexecutiveofficial),hehasusedacombinationoflowcosts,lowfaresandanopenandinformalmanagementstyletoturnitintoAsia’sbiggestlow-costcarrier4.Asaresult,copy-cat5discountairlines6arespringingup7alloverAsia,andaboutfourmillionAsianswhoneverflewbeforeAirAsiacamealongnowtravelbyair.Candid8,friendlyandoutspoken,Fernandeshasadown-to-earth9formulaforsuccess.Herearesomeoftheingredientsof hisr ecipe.
Tony Fernandes1 understands the risks and rewards of breaking the rules.Three years ago, at the age of 36,he quit as vice president of Warner Music Group2inSoutheastAsiaandpurchased,withthreepartners,MalaysianairlineAirAsia3.AsCEO(Chiefexecutiveofficial),hehasusedacombinationoflowcosts,lowfaresandanopenandinformalmanagementstyletoturnitintoAsia’sbiggestlow-costcarrier4.Asaresult ,copy-cat5discountairlines6arespringingup7alloverAsia,andaboutfourmillionAsianswhoneverflewbeforeAirAsiacamealongnowtravelnowair.Candid8,friendlyandoutspoken,Fernandeshasadown-to-earth9formulaforsuccess.Herearesomeoftheingredientsof hisr ecipe.