话说:得渠道者得天下,一个企业如果掌控住了经销商,并与其建立了良好的沟通,那这个企业的必定前程似锦。因为经销商守着一方市场,他的短期利益是赚钱,长期利益是发展,如果经销商能够拥有的超强的渠道控制力,那他就掌握了市场的话语权,甚至可以掌控自己的命运。既然如此,问题来了,在市场竞争日益激烈的食品市场,经销商如何才能掌控渠道呢?一、筛选客源对渠道进行优化,在前期拓展渠道的过程中,经销商难免存在眉毛胡子一把 Say: the channel who have the world, a business if the control of the dealer, and established a good communication with them, then this business must have bright future. Because the dealer guarding one side of the market, his short-term profit is profitable, long-term interest is the development, if the dealer can have super channel control, then he mastered the market’s voice, or even control their own destiny. In this case, the question arises, in an increasingly competitive market in the food market, how dealers can control the channel? First, the screening of sources to optimize the channel, in the early stage of expansion of the channel, dealers inevitably exist a brow beard