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在社会经济文化飞速发展的今天,艺术与商品的互动也越来越频繁。艺术家与品牌的跨界合作已成为一种时尚。丁乙与爱马仕这一奢侈品牌的合作,向我们展示了艺术与商业结合的可能性以及带给我们对于当代艺术和当代商业营销的一些思考。丁乙认为,对于艺术家来说,通过与品牌的合作,在一定层面上拓宽了与普通公众互相交流的渠道,可以让更多公众了解到艺术家的基本艺术观念。对于品牌来说,可以增强品牌的丰富性和时代感。
In today’s rapid socio-economic and cultural development, the interaction of art and goods is also more and more frequent. Cross-border cooperation between artists and brands has become a fashion. The collaboration between Ding Yi and Hermès, a luxury brand, shows us the possibilities of combining art with business and gives us some thoughts on contemporary art and contemporary business marketing. Ding Yi believes that for the artist, through cooperation with the brand, the channel of mutual communication with the general public is broadened to a certain extent, allowing more public to understand the artist’s basic artistic concepts. For the brand, you can enhance the brand’s richness and the sense of the times.