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跨界的深层次原因正在于,当一个文化符号还无法诠释一种生活方式或者创造一种综合消费体验时,就需要几种文化符号联合起来进行诠释和再现,这些文化符号的载体,就是不同的品牌。而家电业领军品牌+顶级装饰公司品牌,这样的组合,只为“绿色装修共筑低碳·舒适家”的使命而生。
The deep-seated reasons for cross-border lies in the fact that when a cultural symbol can not interpret a lifestyle or create an integrated consumer experience, several cultural symbols need to be combined for interpretation and reproduction. The carriers of these cultural symbols are different s brand. The home appliance industry leading brand + top decorative company brand, such a combination, only for the “green decoration to build a low-carbon home comfortable,” the mission was born.