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近年来,中国报业在迎来前所未有的繁荣的同时,一些深层次的矛盾也逐渐显现。我们应该以科学发展观为指导,创新报业集团的发展模式,找到可持续发展的途径。长江日报报业集团组建两年来,在这方面进行了积极探索,在如下四个方面取得了可喜的进展:一、创新新闻竞争模式,从“规模制胜”向“品牌制胜”转变;二、创新经济增长模式,从“原始积累”向“整合营销”转变;三、创新产业拓展模式,从“一业独撑”向“多业并举”转变;四、创新管理运行模式,从“以物为本”向“以人为本”转变。
In recent years, while China’s newspaper industry has ushered in unprecedented prosperity, some deep-seated conflicts have gradually emerged. We should take the scientific outlook on development as a guide and innovate the mode of development of the newspaper group to find a way of sustainable development. Changjiang Daily Newspaper Group has actively explored this issue in the past two years since its founding, and made gratifying progress in the following four aspects: First, the innovative news competition mode changed from “scale winning” to “brand winning”; second, innovation Economic growth mode from “primitive accumulation” to “integrated marketing”; third, innovation industry expansion mode, from “one industry independence support” to “multi-industry both” change; Fourth, innovative management mode of operation, from “ This ”to“ people-oriented ”change.