在互联网+的新时代背景下,很多传统企业提出了“去中间化”的口号,也有很多传统企业成功实现了互联网+的转型,做到了用互联网工具与消费者的对接,经销商群体严重瘦身。兽药经销商,这个为中国养猪业的发展做出过巨大贡献的传统群体,不仅仅面临着“互联网+”的冲击,还经受着它所服务的行业剧烈变革而带来的考验;小散户大量退出;规模场实行直采;兽药厂为扩大利润空间,或是给经销商无比的压力,或是直接面对终端客户;经 In the context of the Internet + new era, many traditional enterprises put forward the slogan of “going to the middle”, and many traditional enterprises have succeeded in realizing the transformation of the Internet + so that they can use Internet tools to connect with consumers. The dealer groups Severe weight loss. The veterinary drug dealer, a traditional group who made a tremendous contribution to the development of China’s pig industry, not only faced the impact of “Internet +” but also suffered the test of the drastic changes in the industries it served. Small retail investors to withdraw in large numbers; scale field direct mining; veterinary pharmaceutical plant to expand profit margins, or to the dealer pressure, or directly to the end customer;