项目背景2002年8月我们接到重庆移动公司的比稿邀请,比稿课题是如何将集团的发展战略延伸为可操作的营销手段,针对竞品的犀利进攻如何通过推广服务来维护,巩固全球通客户的品牌忠诚度。事件的起因如下:自2002年年初以来,移动公司主 Project Background In August 2002, when we received an invitation from Chongqing Mobile Company for the draft, the topic of the draft was how to extend the Group’s development strategy as an operable marketing tool. In view of how the sharp attack of competing products can be promoted and promoted through the promotion of services, Customer brand loyalty. The causes of the incident are as follows: Since the beginning of 2002, mobile company owners