出版社:中信出版社副标题:如何用互联网思维做好口脾传播出版年:2015-3-1页数:284定价:40装帧:平装ISBN:9787508649566内容简介在新媒体时代,传统的营销规则早已被颠覆,实现高转化率的营销方式非社会化营销莫属,全民营销时代到来。在这个时代,每个人都可能成为产品及品牌的传播者,这注定了社会化营销走向繁荣。企业要做好自己的品牌及产品,社会化营销也成为绕不开的一环。本书专注于从企业的角度讲述社会化营销,致力于从理论与实践两个方面帮助企业建构社会化营销的大格局。同时贯通互联网思维,从用户体验、数据思维、免费、参 Publishing House: CITIC Publishing House Subtitle: How to Spread Spleen with Internet Thinking Publish Year: 2015-3-1 Pages: 284 List Price: 40 Binding: Paperback ISBN: 9787508649566 Synopsis In the new media era, the traditional marketing rules are long gone Is subverted to achieve a high conversion rate of non-social marketing, non-social marketing, universal marketing era. In this era, everyone may become a distributor of products and brands, which destined to social marketing to prosperity. Enterprises should make their own brands and products, social marketing has become inseparable. This book focuses on social marketing from the point of view of the enterprise, dedicated to helping enterprises to build a large pattern of social marketing in both theory and practice. At the same time through the Internet thinking, from the user experience, data thinking, free, participation