当你走进本市各大百货商店,走进不久前开张的华联商厦,你会发现那件件款式新颖、品种繁多、做工精细的“舒乐”牌衬衫深受顾客的青睐。然而,你是否会想到这些优质名牌衬衫出自一个集体企业——上海舒乐衬衫总厂,该厂又是如何在当今竞争激烈的服装行业中站稳脚跟、创立名牌产品的呢?不妨让我们来探究一下她的奥秘。 When you walk into major department stores in the city and enter the Hualian Commercial Building that you recently opened, you will find that the “Shule” brand shirt with fashionable style, variety and fine workmanship is deeply favored by customers. However, do you think that these high-quality branded shirts come from a collective enterprise, the Shanghai Shule Shirts Factory, how does the factory gain a foothold in today’s highly competitive apparel industry and create brand-name products? Let’s just let us Explore her mysteries.