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纵观会展业百年历史,发现会展的本质在于信息传播,传播方式的变革是会展传播发展变迁的重要因素,也是社会变迁的深刻动因,现代社会的文化景观很大程度上也归功于会展强大的传播功能。而世博会作为会展中级别最高,影响力最大。因此,研究世博会不但可以发现会展业的发展轨迹,还可以反映出人类传播的发展变化历程。
Looking at the history of the exhibition industry for a hundred years, we found that the essence of exhibition lies in the dissemination of information. The transformation of modes of communication is an important factor in the development of conventions and exhibitions. It is also a profound motivation for social changes. The cultural landscape of modern society owes much to the powerful exhibition Spread the function. The Expo as the highest level of exhibition, the most influential. Therefore, the study of the World Expo will not only find the development of the MICE industry, but also reflect the development and evolution of human communication.