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在大多数人眼里,方便面是速食、平民化的食品。而近几年,一些方便面开始披上“贵族”外衣,将产品定位在高端人群。那么,这些“高端方便面”高在哪里,消费者会认可吗?高端市场很热闹当前,方便面企业对于争抢高端产品的热情空前高涨。记者在北京华联精品超市看到,方便面低端市场基本被康师傅、统一、今麦郎等品牌所占据,价格均在4元/桶(袋)以下。与低端品牌
In the eyes of most people, instant noodles are fast food, common food. In recent years, some instant noodles began to put on “nobility ” coat, the product positioning in the high-end crowd. Well, these “high-end instant noodles,” where the high, consumers will recognize it? High-end market is very lively Currently, instant noodles business for the unprecedented enthusiasm for high-end products soaring. The reporter saw in Beijing Hualian Boutique Supermarket that the low-end instant noodles market was basically occupied by Master Kong, Uni-President, Jinmailan Brand and other brands. The prices were all below 4 yuan / barrel (bag). With the low end brand