在現今社會里,當年那種靠個人魅力與能力就能創建與管理一個大企業的時代已經過去,同樣,時裝品牌單兵作戰的年代也逐漸離我們遠去,集團式的品牌連鎖經營才是一種必然趨势,時裝品牌大集團化管理時代已經到來。而對於小型企業的品牌意識方面,“做品牌那是以後的事情,當務之急是先把銷售搞上去。”當然是因為小企業資金短缺、人才匱乏、實力弱小,能否生存尚且是一個大問題,何言品牌?但是,若你的目標不僅僅止於小企業,不僅僅是為了獲取短 In today’s society, the era of relying on personal charisma and ability to create and manage a large enterprise has passed. Similarly, the era of fashion brand individual combat is gradually away from us. Group-style brand chain management is An inevitable trend, the age of fashion brand management has come. As for the brand awareness of small-scale enterprises, “being a brand is a matter of the future, and it is imperative that sales are first implemented.” Of course, the shortage of funds, the scarcity of talents, and the weak strength of small-sized enterprises are the major problems. What’s the brand? However, if your goal is not limited to small businesses, not just to get short