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在信息时代,经济“发展机遇期”与社会“矛盾凸显期”的并存,给轨道交通行业危机管理带来了前所未有的严峻挑战,因此,企业面临危机时如何利用危机公关将不利转变为有利显得尤为重要。本文从城市轨道交通企业的危机公关管理的构成要素、舆论环境特点、公关危机管理体系等角度提出探讨和研究,阐述了危机公共管理在企业中重要作用,同时为同行在防范,预警及化解公关危机方面提供可借鉴参考意义。
In the information age, the coexistence of economy “development period ” and social “contradiction ” has brought the unprecedented severe challenge to the crisis management of the rail transit industry. Therefore, how to make use of the crisis public relations will be unfavorable when the enterprises are in crisis It is even more important to turn it into a positive one. This paper discusses and studies the elements of crisis public relations management, the characteristics of public opinion environment and the public relation crisis management system of urban rail transit enterprises, expounds the important role of crisis public management in enterprises, and at the same time, Crisis provides a reference for reference.