节目评估体系，是当今广播电视业界广泛关注的一大热点。科学的节目评估体系，可以使节目实现由模糊管理向精确管理的过渡，实现社会资本、媒介资源的优化配置，也可以促进节目微观层面的科学运作。然而针对这一课题，无论是实业界还是学术界，研究的重点都是立足于播后评价。 Program evaluation system is a hot topic of widespread concern in today’s radio and television industry. Scientific program evaluation system can make the program from fuzzy management to precise management of the transition to achieve the optimal allocation of social capital and media resources, but also can promote the micro-level program of scientific operation. However, for this issue, both industry and academia, the research focuses on post-broadcast evaluation.