公共关系学是一门新兴的边缘学科。它研究一个组织如何通过有效的公共关系活动,改善自己的公共关系状态,以达到自身顺利地发展。公共关系学是商品经济高度发达、社会信息日益膨胀的社会产物。从它产生至今已有80多年的历史了,目前在国外已被广泛运用于社会各个部门,尤其是在企业的经营管理、市场营销等方面,发挥着它所特有的功能。在我国,随着在“开放、搞活”方针指导下 Public relations is an emerging marginal discipline. It studies how an organization can improve its public relations status through effective public relations activities so as to achieve its own smooth development. Public relations is a social product with a highly developed commodity economy and increasing social information. It has been produced for more than 80 years. It has been widely used in various sectors of society in foreign countries, especially in the aspects of business management, marketing, and other aspects. It has played its unique features. In our country, we are guided by the principle of “opening and invigorating”