四、家用市场 1.市场规模与购买行为 家用电脑的拥有率:继续大幅度提高 1997年样本家庭多媒体电脑拥有率曾比1996年提高7.5个百分点,1998年样本家庭的多媒体电脑拥有率继续大幅度提高,达到82.4％,又提高了8.9个百分点,呈现快速增长势头。样本家庭电脑拥有率的提高速度远远快于多媒体光盘拥有数量的增长, Household market 1. Market size and purchase behavior Home ownership rate of home computers: Continue to substantially increase the ownership rate of sample home multimedia computers in 1997 was 7.5 percentage points higher than in 1996. In 1998, the percentage of multimedia computer ownership of sample households continued to increase significantly. It increased to 82.4%, and increased by 8.9 percentage points, showing a rapid growth momentum. The rate of increase in sample home computer ownership is much faster than the increase in the number of multimedia CDs.