近年来,随着经济的全球化发展,消费文化的崛起,不仅影响着人们的生活,还对人们的审美趣味和取向产生了重大影响。不仅形成新的消费意识形态,也导致当代审美转向更广泛的文化、生活领域,消解了传统审美的神圣性。消费文化下的审美取向呈现出多元的特点,也引发了许多问题,需要我们在美学研究中进行深入思考与辨析 In recent years, with the economic globalization, the rise of consumer culture not only affects people’s life, but also has a significant impact on people’s aesthetic taste and orientation. Not only the formation of a new consumer ideology, but also led to the contemporary aesthetic shift to a broader area of ​​culture, life, eliminating the sanctity of traditional aesthetic. The aesthetic orientation under the consumption culture presents a plurality of characteristics, which also lead to many problems that require us to think deeply and differentiate in the aesthetics research