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商业信函是以信函为载体，有针对性地选择目标客户群的名址打印封装，通过邮政渠道寄发 的一种函件业务。商业信函之所以能成为当今经济市场的热点广告媒体，主要由于它具有以下特 点： １、针对性强。由于商业信函可直接将广告信息传递给目标用户，具有强烈的选择性，其它媒
Commercial letter is a letter as a carrier, targeted to select the target customer base name and address printing and packaging, mailing through postal mail business. The reason why business letters can become the hot advertising media in today’s economic market is mainly due to the following features: 1, Targeted. Since commercial letters can be directly delivered to the target audience advertising information, with a strong selectivity, other media