随着时代的不断变革,数字化技术得到了很大的发展与提升,不仅促进了经济的增长,还推动世界媒介产业的发展。同时,在这样的时代背景下,新媒体技术也在迅速地发展与传播,并在很大程度上对传统媒体造成了冲击与影响;但值得注意的是,从宏观的角度来分析,新媒体其实也在一定程度上充实、丰富了传统媒体的内容,并促进了传统媒体的多样化。基于上述认识,为了促使新媒体与传统媒体能够更好地融合,本文对新媒体应用于广播新闻中所面临的一系列问题进行了探究,并提出了相关的应对策略,现作如下阐述。 With the continuous reform of the times, digital technology has been greatly developed and promoted, not only promoting economic growth but also promoting the development of the world media industry. At the same time, under the background of this era, new media technologies are also rapidly developing and spreading, and to a large extent, they have had an impact and impact on traditional media. However, it is worth noting that from a macro perspective, new media In fact, to a certain extent, it enriched the content of traditional media and promoted the diversification of traditional media. Based on the above understanding, in order to promote new media and traditional media to better integrate, this article explores a series of problems faced by new media in broadcasting news and puts forward relevant coping strategies, as follows.