新媒体是科技不断发展下出现的一种媒体形态,它表现形式多样性。在这种时代背景下,动画产业深受其影响。动画经过艺术与媒介的融合发展,给广大观众带来全新的艺术享受体验,新媒体对于动画的影响最主要体现在传播,互动以及娱乐和制作等方面。而受众面较为窄小的独立动画在这种新媒体艺术的推动下,也逐渐走进人们的视野。 New media is a form of media that emerges under the constant development of science and technology and manifests the diversity of forms. In this era, the animation industry is deeply influenced by it. Through the integration of art and media, animation has brought a whole new art experience to the audience. The impact of new media on animation is mainly reflected in the aspects of communication, interaction, entertainment and production. The relatively narrow audience of independent animation in this new media art, but also gradually into the people’s field of vision.