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在中国电信“我的e家”品牌发展过程中,差异化补贴起到了至关重要的作用。通过差异化补贴,刺激客户选购适合其全家通信支出的“我的e家”系列套餐,不仅在短时间内迅速扩大了品牌客户的规模,还换来客户最低消费和在网时长等承诺,提升了客户价值,为进一步的品牌建设奠定了坚实基础。而这在不同时期都有着具体的表现。对于中国电信来说,只有总结以往经验,根据不同发展阶段的重点不断赋予差异化补贴新的内涵,才能有效提升品牌价值,从而在激烈的市场竞争中立于不败之地。
In China Telecom “My e home ” brand development process, differential subsidies played a crucial role. Through differentiated subsidies to stimulate customers to buy for their family communications spending “My e home ” series of packages, not only in a short time to quickly expand the size of brand customers, but also in exchange for customer spending and the minimum network time Promise, enhance customer value, laid a solid foundation for further brand building. And this has a concrete performance in different periods. For China Telecom, only by summing up the past experience, according to different stages of development priorities continue to give new meaning of differentiated subsidies in order to effectively enhance the brand value, thus fierce competition in the market remain invincible.