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菲利普·莫里斯公司为美国最大的烟草公司。据跟踪公司广告费用情况的Competitive Media Reporting公司的数据,该公司去年在期刊上做烟草广告的费用为2.148亿美元。菲利普·莫里斯公司说他们将停止在42家期刊上做广告,因为据独立的市场调研公司估计,这些期刊18岁以下的读者群超过200万人,或青少年读者占15％以上。最近,美国各州的首席检察官开始调查烟草广告是否以年轻人为宣传对象,是否违反了1998年各州与大型烟草公司在法律问题上达成的和解。非利普·莫里斯公司的决定是此次司法调查开始后做出的。
Philip Morris is the largest tobacco company in the United States. According to Competitive Media Reporting, which tracks the cost of advertising on the company, the company spent $ 214.8 million on tobacco advertising in journals last year. Philip Morris said they will stop advertising in 42 journals, as independent market research firms estimate that these journals have more than 2 million readers under the age of 18, or over 15% of young readers. Recently, the U.S. attorneys began investigating whether tobacco advertising targeted young people and violated the law-breaking reconciliation reached between states and large tobacco companies in 1998. The decision by Philip Morris was made after the judicial investigation began.