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"The person is a good letter of introduction， content to packaging"， packaging is closely related to people's life， it by physical means to communicate the intangible social aesthetic consciousness. The commodity market competition， is closely related with product packaging design is increasingly brought to the attention of the entrepreneurs and the designer. Now， the product quality differences between the increasingly narrow， it is ultimately depends on charisma and the visual image of the brand image to attract consumers. The stand or fall of packaging design has become a commodity to customers to talk to myself， and to assess the important condition of commodity quality， and many enterprises take an important strategy of brand market. Take full advantage of the characteristics of series packaging， strive for the market initiative， is a marketing strategy for many enterprises take the initiative of a very effective means.
In the overall strategy of corporate image and brand promotion， the first thing to understand properties and the meaning of the brand， the graphics， text， color， logo design， effectively to form its own unique unified visual image of the brand， this is the series packaging. Series of products on display on the shelf， and guide consumers visual extend from one point to a line or side， strengthen the recognition and memory.
Japan SUNDORY beer packaging design， the brand apart from the product itself， the packaging is also attract consumers. The product through the different packaging materials and technology， design a variety of series of packaging container， enriched the brand product packaging form. Personalized design， highlight the text and logo graphic， the form of a unified brand image， in the many brands of beer packaging form their own unique style. Today， many SUNDORY beer packing already thorough popular feeling， become a classic of beer packaging.
The packing of the product must be unique， original design. Series packaging of biggest advantage is that the brand overall excellent results， which is formed by the strong visual communication， easy to identify to identify the， has the advantage of memory. Not only optimize the product diversity， unity， more easily recognised by consumers.
Starbucks， can put a the world's oldest commodity development to form a unique， durable， has high value-added coffee brand， it is closely tied to the packaging of goods. A sign of starbucks coffee， special color， graphics， etc. Which conveys the uniqueness of the brand. Starbucks coffee series packaging is varied. In view of the festival， consumer groups， product type， etc have different style from the packaging design. Starbucks to launch a new instant coffee products， used to represent Colombia and Italy on the package the two red coffee origin local characteristics， the overall style enthusiastic full-bodied， modern fashion. Break through the original single model structure， effectively reflects the series combination of charm. Starbucks coffee festival series of packaging design， the theme is distinct， collocation of Christmas design combined with the site promotion， it's easy to get the favour of consumers. In addition， more attention to the packing starbucks coffee is the serial packaging design， using a unique series of illustrations and color form to differentiate the types of coffee， it has already formed the starbucks unique brand style.
Integrity， the systematic brand image， refers to the different types， different performance， different shapes， different specifications of the product form of visual elements， embodies the unity of image features. Load such as the colour of a unified brand， unified， unified format， but should also contain relatively independent of the individual characteristics， and on the basis of the requirement and rules of brand image， make a series of change， make brand system more rich， the application in packaging design to change， and change for the uniform in uniform. Haagen-dazs ice cream brand series of packaging design， brand image by a specific font and gold stripes of graphics. Brand elements cross each other， form a organic combination. Brand elements like a chain structure， firmly together the brand consciousness and commodity attribute
There is no doubt that image group， seriation， family-based packaging design patterns， is an effective way of enterprise to shape is different from the other brand image， make the enterprise products embody the interrelated family-owned series brand characteristics， to improve brand image and product reputation. Series packaging in the market classification clear， strong identification， is conducive to the establish the whole image of the enterprise brand in consumer memory， also directly affects the consumer's psychological feelings and value orientation.
In the overall strategy of corporate image and brand promotion， the first thing to understand properties and the meaning of the brand， the graphics， text， color， logo design， effectively to form its own unique unified visual image of the brand， this is the series packaging. Series of products on display on the shelf， and guide consumers visual extend from one point to a line or side， strengthen the recognition and memory.
Japan SUNDORY beer packaging design， the brand apart from the product itself， the packaging is also attract consumers. The product through the different packaging materials and technology， design a variety of series of packaging container， enriched the brand product packaging form. Personalized design， highlight the text and logo graphic， the form of a unified brand image， in the many brands of beer packaging form their own unique style. Today， many SUNDORY beer packing already thorough popular feeling， become a classic of beer packaging.
The packing of the product must be unique， original design. Series packaging of biggest advantage is that the brand overall excellent results， which is formed by the strong visual communication， easy to identify to identify the， has the advantage of memory. Not only optimize the product diversity， unity， more easily recognised by consumers.
Starbucks， can put a the world's oldest commodity development to form a unique， durable， has high value-added coffee brand， it is closely tied to the packaging of goods. A sign of starbucks coffee， special color， graphics， etc. Which conveys the uniqueness of the brand. Starbucks coffee series packaging is varied. In view of the festival， consumer groups， product type， etc have different style from the packaging design. Starbucks to launch a new instant coffee products， used to represent Colombia and Italy on the package the two red coffee origin local characteristics， the overall style enthusiastic full-bodied， modern fashion. Break through the original single model structure， effectively reflects the series combination of charm. Starbucks coffee festival series of packaging design， the theme is distinct， collocation of Christmas design combined with the site promotion， it's easy to get the favour of consumers. In addition， more attention to the packing starbucks coffee is the serial packaging design， using a unique series of illustrations and color form to differentiate the types of coffee， it has already formed the starbucks unique brand style.
Integrity， the systematic brand image， refers to the different types， different performance， different shapes， different specifications of the product form of visual elements， embodies the unity of image features. Load such as the colour of a unified brand， unified， unified format， but should also contain relatively independent of the individual characteristics， and on the basis of the requirement and rules of brand image， make a series of change， make brand system more rich， the application in packaging design to change， and change for the uniform in uniform. Haagen-dazs ice cream brand series of packaging design， brand image by a specific font and gold stripes of graphics. Brand elements cross each other， form a organic combination. Brand elements like a chain structure， firmly together the brand consciousness and commodity attribute
There is no doubt that image group， seriation， family-based packaging design patterns， is an effective way of enterprise to shape is different from the other brand image， make the enterprise products embody the interrelated family-owned series brand characteristics， to improve brand image and product reputation. Series packaging in the market classification clear， strong identification， is conducive to the establish the whole image of the enterprise brand in consumer memory， also directly affects the consumer's psychological feelings and value orientation.