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在平面广告设计中,对语境的表现进行了详细的介绍,图形化广告设计的应用背景作为一个关键因素,在平面广告设计中具有重要作用,实现了平面广告设计的主要传播效果。语境在平面广告中的应用主要包括了情景语境、社会文化语境和认知语境分析与讨论,在讨论的过程中所扮演的角色,可以有效地应用于平面广告设计中。由于一些平面广告具有模糊性,语境的设计能够帮助人们了解广告的含义以及所要传播的信息,从而了解平面广告所展示的内容。所以理解和把握广告中的语境,对广告信息的理解起着十分重要的作用。
In print advertisement design, the context performance is introduced in detail. The application background of graphic advertisement design is a key factor, which plays an important role in print advertisement design and realizes the main effect of print advertisement design. The application of context in print ads mainly includes the analysis and discussion of contextual context, socio-cultural context and cognitive context. The role played by context in the discussion can be effectively applied to the design of print ads. Because of the ambiguity of some print ads, the context is designed to help people understand the meaning of ads and the messages they want to disseminate to understand what print ads display. So to understand and grasp the context of advertising, the understanding of advertising information plays a very important role.