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随着全球经济不断发展,全球的一体化进程也在不断加深,随着交往的不断加深,文化的融合不断发展,使得设计语言和设计风格逐渐走向国际化,失去了自己国家独有的文化内涵和审美特征,在设计逐渐重视本土化的今天,我们要逐渐找回属于自己的本土文化,本土价值,本土艺术。才能具有本土的审美特征,同时意境作为传统美学的核心,从本质上决定了我们的视觉元素,我们的图形设计需要这种意境来形成独有的意境图形,才能使得我们的设计屹立于世界之巅。
With the continuous development of the global economy, the process of global integration is also deepening. With the continuous deepening of exchanges and the continuous development of cultural integration, design languages and design styles have gradually become internationalized and their unique cultural connotation has been lost And aesthetic characteristics, in the design of localization gradually pay attention to today, we should gradually find their own local culture, local value, local art. In order to have the local aesthetic characteristics, artistic conception as the core of traditional aesthetics essentially determines our visual elements. Our graphic design needs this kind of conception to form a unique artistic conception, so that our design can stand in the world Top.